2025

B2B SaaS

How NovaTech uses ELECTE track product development KPIs and coordinate marketing, engineering, and sales on a single platform.
Fabio Lauria
CEO
Siloed teams, scattered data

The company's marketing, engineering, and sales teams were operating with separate tools and metrics. ELECTE a shared analytics ecosystem where each team can access its own KPIs as well as cross-functional ones, eliminating information silos and accelerating the decision-making process.

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Cross-functional dashboards and strategic reports

The platform automatically generates reports that combine sales data, product metrics, and marketing performance. Leadership now has a 360-degree view of the company, updated in real time, without having to request reports from each department.

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Release cycles reduced from 8 to 5 weeks

With full visibility into cross-team performance, the company has reduced release times by 37%. Strategic decisions are now based on concrete data, and coordination between departments has become seamless and measurable.

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