Slate Auto's Innovative Marketing Strategy: "Transformer" Vehicles on California Roads.
An electric car that converts from pickup to SUV-e potentially costs less than $20,000. Slate Auto, funded by Jeff Bezos, targets the 70 percent of Americans with incomes under $100,000, a segment ignored by premium EV manufacturers. Manual windows, no infotainment, unpainted polypropylene panels. But the challenges? DIY component safety, limited range (150-240 miles), dependence on tax credits. Planned production: late 2026. The idea is fascinating-the reality will be more complex.