The Generative AI Paradox: How Companies Are Repeating the Same Mistakes for 30 Years
78% of companies have implemented generative AI and 78% report zero profit impact-why? Same mistake as last 30 years: CD-ROMs for paper catalogs, websites-brochures, mobile=desktop shrunk, digital=scanned paper. 2025: they use ChatGPT to write email faster instead of eliminating 70% of email by rethinking communication. Failure numbers: 92% will increase AI investments but only 1% have mature implementations, 90% pilots do not reach production, $109.1B invested US 2024. Real case study (200 employees): from 2,100 emails/day to 630 in 5 months by replacing status updates with live dashboards, approvals with automated workflows, meeting coordination with AI scheduling, info sharing with intelligent knowledge base-ROI in 3 months. AI leaders starting from scratch get 1.5x revenue growth, 1.6x shareholder returns. Anti-paradox framework: brutal audit ("would this exist if you rebuilt from scratch?"), radical elimination, AI-first rebuild. Wrong question: "How do we add AI?" Right question: "If we reinvented from scratch today?"