Complete guide to business intelligence software for SMEs
Sixty percent of Italian SMEs admit critical gaps in data training, 29% don't even have a dedicated figure-while the Italian BI market explodes from $36.79B to $69.45B by 2034 (CAGR 8.56%). The problem is not the technology but the approach: SMEs drown in data scattered among CRM, ERP, Excel sheets without turning them into decisions. This is as true for those starting from scratch as it is for those who want to optimize. Choice criteria that matter: drag-and-drop usability without months of training, scalability that grows with you, native integration with existing systems, full TCO (implementation + training + maintenance) vs. license price alone. Roadmap in 4 phases-measurable SMART goals (reduce churn 15% in 6 months), mapping clean data sources (garbage in=garbage out), team training for data culture, pilot project with continuous feedback loop. AI changes everything: from descriptive BI (what happened) to augmented analytics that uncovers hidden patterns, predictive that estimates future demand, prescriptive that suggests concrete actions. Electe democratizes this power for SMEs.